labels
Basic Apparel
Basic Apparel is always aiming at creating designs you fall in love with. We are talking long lasting love. Not just a fling or an overnight sensation. True love. Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself – and you know they will never let you down. When you love something, you don´t throw it away, this way both you and our planet wins.
We are inspired by the beautiful Nordic nature. Because we want to protect nature, we always look for materials responsibly produced.
Responsibility never goes out of style.
Bread & Boxers
Most of us have drawers full of different underwear. Some are favorites. Others we wear only when the favorites are out. Some we never wear. Why so many choices when one will do?
At Bread & Boxers we’re devoted to helping you make an effortless choice. Our durable underwear and T-shirts are made of ultra soft organic cotton and designed for a perfect fit. They come in limited yet timeless colors and styles. All so you can spend less time choosing what to wear, and more time for life.
Sustainability has been at the heart of Bread & Boxers’ business idea since the very beginning. Although we must admit, our motives at the time weren’t purely noble.
One of the company’s founding principles was to make products that last. We were tired of having to constantly refill our drawers because of underwear that lost their shape and wore out after only having been used a couple of times. We questioned why underwear couldn’t be made to the same quality standards as other garments, and last as long.